Cookie Policy
Last modified: 27.10.2025
This Cookie Policy explains how Picki uses cookies and similar technologies on our website. By using our website, you consent to the use of cookies in accordance with this policy and our Privacy Policy.
1. What are cookies?
Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work more efficiently and provide information to website owners. Cookies allow websites to remember your actions and preferences over time, improving your browsing experience.
2. How we use cookies
We use cookies for the following purposes:
- To ensure our website functions properly and securely
- To remember your preferences and settings
- To understand how visitors use our website and improve user experience
- To analyze site traffic and performance
- To deliver relevant advertising and measure campaign effectiveness
- To comply with legal and regulatory requirements
3. Types of cookies we use
We use three categories of cookies on our website:
3.1 Necessary Cookies (Always Active)
These cookies are essential for the website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies as they are necessary to provide our services.
Examples include:
- Session cookies to maintain your login state
- Security cookies to prevent fraud and protect user data
- Cookie consent preferences
- Load balancing cookies to ensure site performance
3.2 Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website and services.
We use the following analytics services:
- Datadog Real User Monitoring (RUM): Tracks page views, user sessions, performance metrics, and errors to help us optimize website performance and user experience
- Google Analytics: Provides insights into visitor behavior, traffic sources, and site usage patterns
3.3 Marketing Cookies
These cookies track visitors across websites to display relevant advertisements and measure campaign performance. They help us understand the effectiveness of our marketing efforts and deliver personalized content.
We use the following marketing services:
- Meta Pixel (Facebook Pixel): Tracks conversions, optimizes ads, builds targeted audiences, and remarketing to people who have visited our website
- Google Ads: Enables conversion tracking and remarketing campaigns across Google's advertising network
4. Third-party cookies
Some cookies are placed by third-party services that appear on our pages. We do not control these cookies, and you should check the relevant third-party websites for information about how they use cookies:
- Google Analytics: https://policies.google.com/technologies/cookies
- Google Ads: https://policies.google.com/technologies/ads
- Meta (Facebook): https://www.facebook.com/policies/cookies
- Datadog: https://www.datadoghq.com/legal/cookies
5. Managing your cookie preferences
You have the right to decide whether to accept or reject cookies. When you first visit our website, you will see a cookie consent banner that allows you to:
- Accept all cookies
- Reject all non-essential cookies
- Customize your preferences for different cookie categories
You can change your cookie preferences at any time by clearing your browser cookies and revisiting our website, which will display the consent banner again.
6. Browser controls
Most web browsers allow you to control cookies through their settings. However, limiting cookies may impact your experience on our website and prevent you from accessing certain features. To find out more about cookies and how to manage them, visit:
Browser-specific cookie management guides:
7. Opt-out of interest-based advertising
You can opt out of interest-based advertising from participating companies through:
- Digital Advertising Alliance (Australia): www.youronlinechoices.com.au
- Google Ads Settings: https://adssettings.google.com
- Facebook Ad Preferences: https://www.facebook.com/ads/preferences
8. Data protection and privacy
We are committed to protecting your privacy and handling your personal data in accordance with the Australian Privacy Act 1988 and the Australian Privacy Principles (APPs). When applicable, we also comply with the General Data Protection Regulation (GDPR) for visitors from the European Economic Area.
For more information about how we collect, use, and protect your personal information, please read our Privacy Policy.
9. Cookie retention
Different cookies have different retention periods:
- Session cookies: Deleted when you close your browser
- Persistent cookies: Remain on your device until they expire or you delete them
- Analytics cookies: Typically expire after 2 years
- Marketing cookies: Typically expire after 90 days to 2 years
10. Updates to this policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons. We will notify you of any material changes by updating the "Last modified" date at the top of this policy. We encourage you to review this policy periodically.
11. Contact us
If you have any questions about our use of cookies or this Cookie Policy, please contact us at:
Email: privacy@picki.com.au
